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News » Boob Nursing wear is now in stock 2015-04-01

We just love all the styles and bright colors this season by Boob wear. The Sophia dress in red is my favorite yet so chic and stylish. Shop here  for this gorgeous dress. €84.95 and delivered anywhere in Ireland.


About Boob – the Swedish original

The idea behind Boob was born on a cold, windy day in the autumn of 1999. I watched my sister nurse her newborn son in a park in Stockholm, waist bare to   the icy northern wind. Then and there, I decided that it should be every woman’s right to nurse in comfort and in style. The answer was Boob nursing wear – a Swedish patented innovation that will make you look great.

And that was just the beginning. Today, we’ave got you covered from maternity through nursing. Motherhood is an amazing journey and we are here to help you make it in comfort and looking you best ever - all the way from tiny bump to baby    at your breast.

With best regards from Mia Seipel, founder of Boob

You wont be disappointed with the quality of Boob wear 100% made with love and also made with organic cotton.